London’s calendar is packed with exciting events — from Wimbledon and the Chelsea Flower Show to major concerts and sports finals. These high-demand periods create a fantastic opportunity to maximise your rental income. Here’s how to make sure your property is ready to take advantage:
1. Get Your Availability Up Early: The earlier your property is listed as available, the better. Many guests book months in advance for big events, so having your calendar open as soon as you know your dates (or keeping it open for your second home) is key to securing these premium bookings.
2. Trust the Pricing System: Our PriceLabs dynamic pricing system automatically adjusts your rates to reflect demand during major events. It compares your property to similar homes and factors in local demand spikes to ensure you’re earning the best possible rate.
3. Be Flexible with Length of Stay: Consider allowing shorter stays during key events if possible. This can help attract more bookings from guests traveling in just for the occasion.
4. Keep Your Property Guest-Ready: High-profile events draw in guests expecting a great experience. Make sure your home is well-presented and maintained.
By preparing early and staying flexible, you’ll be in the best position to maximise your earnings during London’s busiest, most lucrative events.